Belgian amplifier manufacturer, APEX and prominent distributor 7Hertz are pleased to announce a distribution partnership covering the GCC countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates) and Lebanon.

“7Hertz is highly respected throughout the region for its proactive approach, technical expertise, comprehensive customer training, and support,” comments APEX Sales Manager, Val Gilbert. “I am excited to work with the 7Hertz team to show integrators in the GCC and Lebanon how our CloudPower amplifiers can enhance their projects and reduce their install time.”

7Hertz CEO and founder, Chadi El Masri added, “APEX is an excellent addition to our lineup of leading audio brands. CloudPower’s onboard DSP is easy to set up using the IntelliCloud software and the ability to manage amplifiers remotely is something many integrators are looking for. We are confident APEX will quickly become a popular choice in the region.”

APEX is the latest addition to a 7Hertz brand roster that includes premium marques such as DiGiCo, d&b audiotechnik, and DPA Microphones. 7Hertz operates from premises in both Dubai and Beirut, Lebanon.